Millennials are shaping our culture today. They have outpaced the Baby Boomers in population, and as their buying power continues to grow, they will increasingly become the driving force behind technology and marketing... If you are a Baby Boomer, you need to understand what is going on with these young people. What are the unique challenges they face, and how are they affecting our culture? If you are a parent of a Millennial, you need to know the reasons why their young adulthood is so different from the way yours was.